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Miami Heat

REAL Change Productions spearheaded a spot with Pitbull wishing a Merry Christmas and happy new years to all Miami Heat fans. The Spot promoted Pitbull’s New Years Eve Concert at the American Airlines Arena and sought to drive ticket sales. This promo spot was featured on Pitbull’s social media sites and was posted on the NBA website in addition to airing on the Heat’s in-house Jumbotron.